![]() Stylised images of bathtubs including bath racks featuring designer bath oils began to trend on social media leading totrend forecasting agency WGSN coining the term “bathscaping” in July 2021. With commuting and social gatherings banned, many of us also had lots of extra free time. Photograph: Claudia Rehm/Getty Images/Westend61ĭuring the pandemic, a strong focus on hygiene emerged with government announcements stressing the importance of handwashing and internet threads debating whether disinfecting our groceries was smart rather than obsessive. Vaporised shower tablets have replaced the bath bomb. “I wash my hair, shave my legs, shave my armpits, deep condition, exfoliate, do my skincare. ![]() “I took my Everything Shower,” Annon says. In one video viewed over 9m times, the influencer Kouvr Annon explains the phenomenon to her boyfriend who is puzzled about her long showers. For others it’s a way of increasing productivity with many Gen Zers rising rather than falling into bed at 5am. The hashtag has so far accrued over 300m views, with some users claiming it is a way of prioritising self care and reducing stress. It was inevitable our hygiene routines would also get idealised.” “We’ve seen it with cleaning, where general chores like hoovering and putting your clothes away have become ‘Reset Routines’. ![]() “There is nothing TikTok loves more than romanticising the mundane aspects of our lives,” says beauty journalist Laura Capon. Typically lasting two to four hours, an Everything Shower involves a weekly head to toe routine featuring hair masks, exfoliating scrubs, shaving oils and moisturising balms. ![]() One particular aspect emerging as a standalone trend is the “Everything Shower’. ![]()
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